Bucket brigades based on LSI

So while the search engines were still relatively simple, (today this would be somewhat equivalent to the level of search functions available on websites) the website, which had a strong linking structure and included the searched keyword as often as possible, was favored. Unless you're already a professional Web designer …

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Unlocking the mystery of web portals

On a more common level, if your hosting is unreliable, site outages could disrupt your site's appearance in SERPs. The "scheme" part of it comes into play when two sites agree to reciprocally link to each other to boost both parties' search rankings. Have you ever tried to buy an …

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The truth about offsite SEO

Authority is partially calculated based on the quality and appearance of your site, but the bigger factor is the quantity and quality of links you have pointing to your site. As a marketer, you understand how to nail down the basics of SEO. A simple search on Bing for leased …

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Everything you need to know about trust rank

Website Optimization is about more than just making a page easier for users to browse through and navigate. There are also several things a website manager can do to optimize the website for their own devices. Certainly, you can use a nickname, a distinct e-mail address, or telephone extension to …

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Does the Open Directory Project depend on backlinks

Google historically has looked for 'exact match' instances of keyword phrases on documents and SEO have, historically, been able to optimise successfully for these keyword phrases - whether they are grammatically correct or not. A good SEO specialist knows how to write "click worthy" headlines as well as how to weave …

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Low Word Count

This is very similar to duplicate content, however it manifests itself in a different way. They may provide value similar to that of the most popular search engines, but they simply cannot compete with them, or they may be new. As you come up with evergreen content ideas, consider your …

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Why I hate metrics

One of the most common forms of negative SEO is the use of link farms to create a bunch of low-quality, spammy links that lead to a website. This is also a clear example of black hat professionals using Google's guidelines to intentionally harm the website they build links to …

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