Search Engine Optimization is helping your website to organically rank higher in search engines. Enter a query like, "kitten" and you're likely to see suggested terms including, "kittens", "kittens for sale", and "kitten adoption". Try using several cities, in different parts of the UK as a basis for further exploring …

Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don't get as much attention or care? Once you start working on the SEO channels you need to commit yourself for the long …

If you want to keep users on your site longer, you need to ensure that your content is easy to read. This will not only improve your ranking, but will make your site much more valuable to your visitor. With a range of ideas to get you going, Beverley will …

In many cases, this is simple, since the problem is localized and Google will walk you through each step of the problem. You can use this to your advantage in a few different ways. Now that voice-based search and apps have advanced further for both desktop and mobile devices, user …

There's never any reason to buy or pay for reviews. However, if someone is searching for that target keyword or phrase, those words will be bold: Now, these updates happen a bit less frequently with Penguin not updating in almost a year and a half, at the time of writing …

A value proposition is a statement that tells consumers why your products or services are worth paying for. Yes, contextual link building is important, because they boost results on search engines. But, the number of links on a particular content page also matters to Google. These spiders visit websites randomly …

The four forms of alternative marketing programs are buzz marketing, stealth marketing, guerrilla marketing, and product placement. Search engines no longer require you to spell things in order to rank, so your focus should be on writing for the people viewing your page instead. After all, time on page and …