There's never any reason to buy or pay for reviews. However, if someone is searching for that target keyword or phrase, those words will be bold: Now, these updates happen a bit less frequently with Penguin not updating in almost a year and a half, at the time of writing …

A value proposition is a statement that tells consumers why your products or services are worth paying for. Yes, contextual link building is important, because they boost results on search engines. But, the number of links on a particular content page also matters to Google. These spiders visit websites randomly …

The four forms of alternative marketing programs are buzz marketing, stealth marketing, guerrilla marketing, and product placement. Search engines no longer require you to spell things in order to rank, so your focus should be on writing for the people viewing your page instead. After all, time on page and …