Update your ROI on a regular basis

In many cases, this is simple, since the problem is localized and Google will walk you through each step of the problem. You can use this to your advantage in a few different ways. Now that voice-based search and apps have advanced further for both desktop and mobile devices, user …

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Can inbound links really make a difference?

A value proposition is a statement that tells consumers why your products or services are worth paying for. Yes, contextual link building is important, because they boost results on search engines. But, the number of links on a particular content page also matters to Google. These spiders visit websites randomly …

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The lazy way to RSS feeds

The four forms of alternative marketing programs are buzz marketing, stealth marketing, guerrilla marketing, and product placement. Search engines no longer require you to spell things in order to rank, so your focus should be on writing for the people viewing your page instead. After all, time on page and …

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