Two Things to Remember

As search engine algorithms adjust to accommodate the change in content, likely towards video, it will be important for marketers to optimize their content accordingly in order to best increase overall organic traffic. If you're only relying on one source, or a handful of sources, this could be considered a …

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Prioritise key messaging through hreflang tag

Either way, you'll still have plenty of time to make up for your mistakes, and if you're following best practices with links and content, you have nothing to worry about in the first place. Don 't keyword stuff - write naturally using synonyms, relevant terms and lots of nouns Build a …

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How to reinvent content without looking like an amateur

SEO is partly about building appropriate content and partly about getting people to link to you. Search engine algorithms combine hundreds of factors to determine where your site appears on search engine results. Smartphone users have Cortana, Google Now, and Siri to help them while they are on the go …

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The infamy behind domain authority

By creating content and undertaking technical optimisation which works to make your domain more attractive to search engine crawler algorithms, you can improve your position in search engine results pages. Getting the technical details of search engine-friendly web development correct is important, but once the basics are covered, you must …

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