Takeaway tips for scraping

It's certainly fine to optimize for specific keywords in your link building strategy, so long as they remain contextually relevant and "natural" in the article, but it's usually better to focus on high-level topics. Google has thousands of ranking factors and sub-factors that go into their algorithm and we could …

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Tightening up on penguin algorithm

Partial duplicates are pages which vary, but by only a small amount of content, such as a couple of lines of text or a brand name. There are many subtle nuances to the mechanics of semantic search, but ultimately what it means for you is that an authoritative page that …

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Focus on a one keyword per page strategy

If you run a small business, gaining exposure and driving traffic to your website is probably a key part of your marketing strategy. If you've got a brilliant website, but you're not getting as much interest as you'd like, stepping up your SEO campaign could prove to be a game-changer …

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