It's certainly fine to optimize for specific keywords in your link building strategy, so long as they remain contextually relevant and "natural" in the article, but it's usually better to focus on high-level topics. Google has thousands of ranking factors and sub-factors that go into their algorithm and we could …

Partial duplicates are pages which vary, but by only a small amount of content, such as a couple of lines of text or a brand name. There are many subtle nuances to the mechanics of semantic search, but ultimately what it means for you is that an authoritative page that …

Whether you are building links, choosing domain names. or writing page text, you are trying to include your keywords in all of these in a search-engine-friendly way. You must also use social SEO. Database offerings for both platforms are quite similar. I'm on the lookout for an incredible rocking horses …

If you run a small business, gaining exposure and driving traffic to your website is probably a key part of your marketing strategy. If you've got a brilliant website, but you're not getting as much interest as you'd like, stepping up your SEO campaign could prove to be a game-changer …