Turn your web 2.0 into a high performing machine

A cohort group may respond favorably to the same type of marketing appeal. A precise value can be assigned to every individual business through sales records and other sources of data and information, placing them into low-, medium-, and high-value groups. There are remedies that a company can take when …

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What everyone ought to know about user generated content

You don't need statistics to show you that in the past few years the online mobile market has exploded, overtaking desktops years ago. One way search engines derive intent is by classifying queries into intention categories. A clear understanding of searcher's intent will help the webmaster to create the content …

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Why I hate metrics

One of the most common forms of negative SEO is the use of link farms to create a bunch of low-quality, spammy links that lead to a website. This is also a clear example of black hat professionals using Google's guidelines to intentionally harm the website they build links to …

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