Random musings on conversion rates

Is it the quality of your content? When you think about it, links are the currency of the web. Before you decide to hire an seo agency send them a few emails and schedule a call to feel them out and see if they are a legitimate company or not …

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Bucket brigades based on LSI

So while the search engines were still relatively simple, (today this would be somewhat equivalent to the level of search functions available on websites) the website, which had a strong linking structure and included the searched keyword as often as possible, was favored. Unless you're already a professional Web designer …

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Size or Quantity of Content

Did you know that 55% of all Google keyword searches return at least one video result? For many, SEO seems like a dark art. When it comes down to it though, it's really about ensuring there are no obstacles to the site being found in search engines. Then it's a …

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You may be asked about social media in your marketing interview

Content marketing is the process of developing unique content that is useful for your target market - often without selling whatsoever. Technical SEO refers to the technical aspects of on-page SEO like site speed, indexability, and mobile responsiveness. The term "technical" can turn a lot of people away from this aspect …

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Does the Open Directory Project depend on backlinks

Google historically has looked for 'exact match' instances of keyword phrases on documents and SEO have, historically, been able to optimise successfully for these keyword phrases - whether they are grammatically correct or not. A good SEO specialist knows how to write "click worthy" headlines as well as how to weave …

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Focus on a one keyword per page strategy

If you run a small business, gaining exposure and driving traffic to your website is probably a key part of your marketing strategy. If you've got a brilliant website, but you're not getting as much interest as you'd like, stepping up your SEO campaign could prove to be a game-changer …

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Less is always better when it comes to sitemaps

When developing a website, one must keep in the back of their mind how SEO is going to factor into everything. The macro approach to keyword research is necessary for content heavy websites (and optimizing for traffic), but not ideal when doing intent-focused keyword research, as would be the case …

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Low Word Count

This is very similar to duplicate content, however it manifests itself in a different way. They may provide value similar to that of the most popular search engines, but they simply cannot compete with them, or they may be new. As you come up with evergreen content ideas, consider your …

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What everyone ought to know about user generated content

You don't need statistics to show you that in the past few years the online mobile market has exploded, overtaking desktops years ago. One way search engines derive intent is by classifying queries into intention categories. A clear understanding of searcher's intent will help the webmaster to create the content …

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